The BBC has announced today that it is accepting beta testers for its upcoming alternate reality game Jamie Kane. The game is aimed at a teenage audience and revolves around the search for a missing popstar.
Those who are familiar with alternate reality games may be a little surprised by the lack of stealth here, but Jamie Kane is treading into new territory in numerous ways. This game, while employing classic ARG elements, will be aimed at a primarily teenage market, so the plot and puzzles will be targeted accordingly. In addition, it won’t be played in real-time, so that players may begin at any time and all have the same experience. Nevertheless, Jamie Kane will employ numerous websites, emails, mobile phone alerts, videos and instant messaging to help players discover what happened to their favorite pop-star, Jamie Kane.