On March 26th, a new chapter in the Dark Knight alternate reality game began, as the cell phones that some had received inside a tasty, Joker-commissioned treat — phones that some figured may never ring again — sprang to life. A text message read: “Hey clown! Long time, no crime spree! Well, put on your floppy shoes and answer this question: are you ready to get to work?” For those brave enough to text back, answering in the affirmative, the reward was a second text: “Glad to see you’re still alive and kicking. I’ll be in touch before Poisson D’Avril”
A quick Google reveals “Poisson D’Avril” to be, literally, “April Fish” in French. Poisson D’Avril is also the French equivalent of April Fools. This gave the indication that something Jokerish was about to occur, prior to April Fools!
The phones went active again on March 30th, but this time, with a call from an actual person instead of a text message. The recipients were informed that they were one of 17 “clowns” remaining, and each were given a letter to remember and report to the rest of the “clowns” (for example, “‘E’ as in Elephant”). Sixteen other letters were given to the remaining clowns, which led to a new web site being discovered — Clown Travel Agency. The site was simple in design, with only a suitcase adorned with stickers from several worldwide destinations, and an envelope which stated “Departure Date: 4-01”.