pixelpitchPower to the Pixel’s Cross-Media Film Forum at The Times BFI London Film Festival has come to a close. Capping off the event, Power to the Pixel announced that Desedo Films won the 2009 Babelgum Pixel Pitch Award for their project Heart of the City, taking home a ¬£6,000 prize to turn their pitch into a reality.

Power to the Pixel received 120 submissions from 14 countries for the Pixel Pitch competition. Seven teams from production companies hailing from France, the UK, and the United States¬†were invited to present in London during the festival. In the end, Desedo’s project came on top, with the evocative tagline, “What if Kanye West Met Lord of the Rings?

Heart of the City was pitched as a “quest narrative set in the world of urban teens: a web series, an ARG, comics, products and a feature film.” The story revolves around two New York City teens who discover a talisman that enables them to transform their daydreams into reality. Over the course of the story, they explore the talisman’s secrets “between skateboarding, romance, and momma jokes.”

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