6minutesA mere two days before the release of The Watchmen, the highly anticipated film version of the famous graphic novel, another viral web site has launched, and this time, participants are thrust into the middle of a narrated peek at the six main characters of the story. Six Minutes to Midnight is the latest in a long string of web-based buzz-generating campaigns promoting the film, and has the look and feel similar to Eagle Eye: Freefall, the enjoyable 10-minute experience first discovered in September 2008.

Upon arriving at the site, players are asked to provide their first name and, if they feel up to it, their phone number — so far, U.S. and Canadian numbers have been proven to work. For those that choose the web-only version, the experience kicks off with an introductory video and then jumps into the game, whereas those brave enough to enter their digits are treated to a phone call (complete with a Warner Brothers pre-amble about a do-not-call list, yuck) as the intro video kicks in. Either way, the end result is the same — the player’s job is to enter words into a text box based on what they see within a looping, changing ink blot image. Figure out the correct terms, earn a reward: a video clip montage of each of the six characters, narrated by Rorschach himself (we assume).

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