As reported earlier, The Institute for Human Continuity (or IHC), a promotion for the movie “2012”, went live in November of last year, and visitors to their website were offered the ability to enter a Global Survival Lottery for a spot in one of their “initiatives” to save at least a portion of humanity from the global cataclysm occurring December 21, 2012. Here is a brief run-down of game activity leading up to the event at ComicCon:
– December 21, 2009: lottery ticket holders were sent an email from Dr. Sorën Ulfert, PhD, the Communications Director for the IHC, announcing the launch of the full IHC website in a few weeks and an upcoming discussion with Dr. Ulfert in February. Questions for this discussion could be submitted through Dr. Ulfert’s Twitter or email. Also launched was a wiki page for The IHC.
– January 2009: The full IHC site launched and contained a lot more information – disaster scenarios, news and press info, and details regarding the IHC’s “initiatives” to help preserve mankind after the 12/21/2012 disaster. Also around this time, a new site was discovered – This Is The End, a rebuttal site to the IHC’s, written by a character named Charlie Frost (portrayed by actor Woody Harrelson). Charlie’s opinion is that NO ONE is going to survive The End, and that the IHC, while mostly harmless, are just fooling people. Along with amusing blog posts are very funny videos explaining the nature of the disaster and why no one will survive. Charlie also hosts a “radio show” from his Winnebego where he takes phone calls and answers questions.