The Institute for the Future once again opens a window into tomorrow’s world, this time letting us peer into 2010 where in the town of Deepwell a woman’s mysterious will has the townsfolk in an uproar. On December 7, 2009, the citizens of Deepwell learned that a woman named Ruby Wood left a “substantial” sum of money to their town, but with one condition – that the townspeople learn to take better care of each other. Who is Ruby Wood? No one in the town seems to know. The town will learn more when the last will and testament of Ruby Wood is opened on March 9, 2010.
In order to get a little outside help and advice on caring, the citizens of Deepwell have launched a website called Ruby’s Bequest, along with a town blog, Deep Into Deepwell, where citizens can discuss the bequest and other town interests. Accusations of being “the town that doesn’t care right” and the tragic death of an elderly citizen have upset many of the townspeople and sparked a debate about caring.
BusinessWeek’s November 10th “Innovation” special report features none other than 
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i am sophie