The Institute for the Future once again opens a window into tomorrow’s world, this time letting us peer into 2010 where in the town of Deepwell a woman’s mysterious will has the townsfolk in an uproar. On December 7, 2009, the citizens of Deepwell learned that a woman named Ruby Wood left a “substantial” sum of money to their town, but with one condition – that the townspeople learn to take better care of each other. Who is Ruby Wood? No one in the town seems to know. The town will learn more when the last will and testament of Ruby Wood is opened on March 9, 2010.

In order to get a little outside help and advice on caring, the citizens of Deepwell have launched a website called Ruby’s Bequest, along with a town blog, Deep Into Deepwell, where citizens can discuss the bequest and other town interests. Accusations of being “the town that doesn’t care right” and the tragic death of an elderly citizen have upset many of the townspeople and sparked a debate about caring.

“Ruby’s Bequest” is sponsored by United Cerebral Palsy and produced by IFTF, with experience design by Writer Guy Ken Eklund who also designed the award-winning World Without Oil experience.

“Ruby’s Bequest” will run from March 9 through April 10, 2009 and like “World Without Oil” will have an accelerated timeline. By April 10, 2009, seven years will have passed in Deepwell. According to the website, the story of Deepwell is not pre-ordained and will depend on participants to shape the outcome for the town.

What can Ruby Wood teach Deepwell – and us – about caring? Do you have information about caring that you would like to share with Deepwell? To become a friend of Deepwell and explore “the future of the ecosystems of caring,” send an email to [email protected] and tell her the most valuable way you care for your community.