Sarah Jessica Parker is probably one of the last people we’d expect to see in a web-based mystery, or “interactive fictional story”, let alone actually seeing a web-based game promoting a new perfume. However, Sarah’s new fragrance “Covet” is at the center of a game which begins at CaseOfTheCovetedBottle.com (also the perfume’s official website). The premise is this: “You must try to locate the missing bottle of Covet perfume and help prove that Sarah Jessica Parker has been framed for its disappearance. To do this, your goal is to identify the true mastermind behind the theft.”
The game works much like other recently run promotional campaigns where challenges or riddles are released based on a schedule, leading towards an end goal usually consisting of a challenge or draw for a grand prize. In this case, if you’re able to solve each of ten “lead challenges” released over a ten week period (the end date of the game is October 15), you’ll be entered into the grand prize drawing for $10,000, a trip for two to New York to attend Lucky Magazine’s Lucky Shops 2007, and of course a few Covet products. Numerous other secondary rewards are up for grabs, including weekly prize drawings, and prizes for two bonus challenges.
While The Case of the Coveted Bottle seems to follow in the footsteps of similar online ‘treasure hunt’ promotions, a few points stand out about this one. First, the How To Play guide is clear in encouraging community cooperation, even to the point of linking directly to the Unfiction forums as an example of a community to join. Secondly, in solving the weekly leads, not only are you entered into drawings, but the overall story and mystery is also advanced. The game is filled with opportunities to employ numerous research strategies, from googling for information and answers to interacting with characters in their blogs. The two bonus challenges encourage creativity by requiring players to make videos based on particular guidelines, and post them to MySpace or Youtube, where the winners will be chosen by popularity (votes and judging).
We bring you a merry netcast,
We bring you a merry netcast,
We bring you a merry netcast,
The last one of the year (maybe)!
Carie Ward, Brooke Thompson, Sean C. Stacey and Jackie Kerr return to sling the ARG dirt with Jonathan Waite. Episode seven is a doozy, clocking in at 1 hour and 7 minutes, but it’s definitely something that’ll warm your heart this holiday season. Subscribe to the ARG Netcast feed through FeedBurner or via iTunes.
- A bit more on the Lost Planet ARG we talked about last week, which Carie wrote about on Wednesday.
- Lawn Games For Life is sweeping the U.S. with geocaching and puzzle solving. Not only did Carie write about it for us here, but she also started a guide. You go, girl!
This is also our Puzzle of the Week, as the players need help getting to items left in the Southwestern U.S.
- Steve Peters of 42 Entertainment continues on his cross-podcast tour with an exciting and informative interview with GeeksOn.
- Enoch of Gatewood is new on the scene, but the story leaves us giggly.
- The creator of Hell Is Not Gone asks for help in advertising their game, almost a month after players were first pointed to it. By him.
- Jericho may have something ARGish brewing for their off-season, but if they don’t, it’d be a shame.
- Second Life Future Salon panel discussion on ARGs took place on the 27th of November, we hope to have access to the audio from that discussion soon.
- EDOC Laundry stirs back to some sort of life, partly by accident. Whatever the case, this might be your chance to get in on the ground floor, again.
What do you get when you combine a cross-country trip with a scavenger hunt, old family stories and a variety of puzzles? The answer is Lawn Games for Life, a new ARG that is running now through the middle of December.
Lawn Games for Life is part of the inheritance that Anna Ravelo has left her favorite niece, Taylor Garcia. The game is a quest to discover an even bigger heirloom: The Fountain of Truth. The Fountain is the “most precious, valuable, and treasured possession” of the family – and possibly the world.
Taylor, as substitute PM for the late Aunt Anna, has been assigning trials for her extended family members for the past week. Each trial reveals more information about Anna’s past brings us one step closer to finding The Fountain of Truth. The trials also award points to the family who can solve them ahead of their cousins, creating a spirit of competition amidst the cooperative play.
Lawn Games for Life is scheduled to end December 22nd when a live finale will be held in St. Augustine, Florida. Interested players should visit the Trials page to solve puzzles on behalf of their extended family members (who often gather on the LGFL discussion board). There is also a guide designed to help newcomers to the four families get up to speed with puzzle walkthroughs and links to Challenge Pieces won in previous trials.
Discussion at Unfiction: http://forums.unfiction.com/forums/viewtopic.php?t=17510
If half a dozen netcasts are as sweet as half a dozen donuts, then feast your ears on the sixth ARG Netcast. Sean C. Stacey, Brooke Thompson and Jonathan Waite are joined this week by Carie Ward, ARGNet staff writer and webmaster of wonderweasels.org. Subscribe to the ARG Netcast feed through FeedBurner or via iTunes.
- Ny Takma wrapped up this past week. The puppetmasters have spoken — find out what we think about the endgame.
- Sammeeeees players are hot on the trail of the 4th and 5th Spoocheeeee disc pieces, and konamouse offers a Top Ten list. Does this ARG have the personal touch mastered?
- OpAphid becomes the “Official LonelyGirl15 Alternate Reality Game, according to the official LG15 forums. Is this ARG 2.0?
- Deus City rolls on. There’s a basic plot time line and cast of characters at the Unfiction forums.
- tCotSA (The Committee of the Sedulous Amalgamation) shows signs of life with new snail mailings to various players. ARG or puzzle trail?
- Lawn Games For Life is a new ARG. Brooke and Carie have the skinny on this emerging campaign, including info about the PM herself.
- NeoVenus Construction may or may not be an ARG related to Capcom’s Lost Planet. Slick web sites, more information to follow this week.