Image courtesy of the SXSW Interactive Web Awards site.
It’s a big night for three campaigns tonight, as the teams behind The Dark Knight ARG, Lost Zombies and We Tell Stories have won major awards at the 12th annual SXSW Interactive Web Awards. The awards were handed out earlier tonight at the Hilton Austin Downtown, and according to The Underwire blog at Wired, the major hardware found its way into the hands of the wonderful people behind these highly successful campaigns.
One of the biggest wins of the night came for We Tell Stories. This project was a collaboration between Six to Start and Penguin Books and, as reported here in March of 2008, was a way for media-savvy designers to retell classic stories through the use of technology. We Tell Stories won in the Experimental category, but as a bonus, also walked away with the Best in Show Award. This is a monumental win for the company, formed at the beginning of 2008 by former members of Mind Candy.
It’s turning out to be quite the summer for alternate reality games, or so the relentless parade of packages, letters and postcards to come through the ARGNet snail mail box seems to indicate. First up, from last week, is a lovely package from Lost Zombies, a new post-apocalyptic venture billing itself as “a community generated zombie documentary.” Inside the package was a letter, a paperback copy of The Zombie Survival Guide by Max Brooks, and a retail DVD copy of 28 Days Later, the superb film by Danny Boyle. According to the letter (full text available after the jump), these materials “provide valuable insight into zombie behavior and its many forms,” and should help increase our chances of survival. Sweet!
Also in the mail — just today, in fact — was a postcard. Apparently, we’re just two lost souls swimming in a fish bowl, year after year, because the sender wishes we were there, ‘there’ being New York City. And, beyond that, we have no idea why this postcard was sent to us. We do know that our friends at Despoiler received a similar postcard, and surmise that the image on the front is of a location in Times Square, NYC. They’ve urged their legion of readers to go outdoors and find the pole marked with the arrow, and we urge the same of our loyal viewers, if only to satisfy our curiosity as to the mystery of the blue pole.