Not content with spreading its artistic, mysterious, cottony fingers across your chest to spread its message, EDOC Laundry’s coded T-shirts are taking a starring role on CBS’s CSI:NY on Wednesday, October 11.
EDOC Laundry captured the attention of co-creator and executive producer, Anthony E. Zuiker, who found the concept of clues to a murder mystery captured in the everyday clothing item of a t-shirt a compelling idea. He worked to script an episode of CSI:NY, “Hung Out to Dry,” using the EDOC Laundry theme, collaborating with the fashion line’s designers to create 4 new t-shirts to incorporate into the mythological murder mystery. Watch raptly as Gary Sinise and the other cast members stare inexplicably at the trippy t-shirts left on the victims by a rabid serial murderer who spent entirely too much time with Edith Hamilton’s Mythology and his sister’s Barbie dolls as a child. Eat popcorn and giggle as big-time New York crime scene detectives wonder “Who on God’s Green Earth would think putting bizarre dripping bloody lines on a shirt would *mean* something besides, you know, bizarre dripping bloody lines? Who are these criminal master minds of puzzling creativity?! Damn these crafty kids!” ARG fans are guaranteed to enjoy this game to TV show crossover, and, if rumors on the internets can be believed, will be treated to cameo appearances by Elan Lee and Shane Small (the rumor mill mentioned “lab coats”).
To celebrate the collaboration, EDOC Laundry will be selling limited editions of the four shirts created for the episode. Each of the four (Sadly, all men’s styles – Hydra would have looked great on a women’s shirt) shirts is a 
graphical representation of a character from Greek Mythology: Hydra, Hades, Hypnos, and Argus. Furthermore, a fifth shirt inspired by the episode will also be available on the website, depicting the beheaded Hydra. The shirts will be in stock on the EDOC Laundry website beginning on October 11th and should ship in 5 to 10 days.
The media blitz is, naturally, timed to hype EDOC Laundry’s upcoming Winter season, which goes live in November with an entire season of new t-shirts, puzzles, and new videos. Fans of the game can hope that the blitz doesn’t peter out into a fizzle with the game continuing to draw on its old habits of “buy, solve, watch, repeat.” The audience may have wandered off to other engagements during the off-season downtime, bored with the story delivery, difficulty of finding the clothing items, and (often) questionably edited video scripts that hammer heavy on metaphor. Luckily, the quality and look of the clothing remains satisfying, even if the storytelling burps a stinky once in a while.
Tune in next Wednesday night at 10pm ET/PT to catch EDOC Laundry make its television debut on CSI:NY, grab a limited edition shirt, snag a peek at the new clothing line and make sure to catch the next season of EDOC Laundry when it arrives in November.
Catch a quick look at the upcoming episode of CSI:NY on the CBS webpage. Note: CBS only likes Internet Explorer, or the IE Tab extension for Firefox. Video preview also requires Flash player, and either RealMedia player or Windows Media Player (Seriously. Can CBS be any more obnoxious?) But, the clip does show a girl in bra and panties, as well as painted man-nipples and a 360-degree camera swoop around Gary Sinise pondering, so you know, maybe it’s worth it.
It started (as these things so often do) with a cryptic website: in this case, a MySpace belonging to a mysterious entity calling itself EVA and bearing a disturbing message:
lorefi
field studies institute
welcome home
black watchmen
subtext game
dinn
