Tag: product placement

Chew on This: More LonelyGirl15 Product Placement

lg15.jpgOn Valentine’s Day, Steven Gould’s novel Jumper will grace the silver screens. However, if you look carefully you can already find signs of the film. Hayden Christensen can be seen “jumping” into a Hewlett Packard advertisement starring Serena Williams. And now, the movie is jumping into LonelyGirl15.

LG15 Studios are no strangers to product placement. Last March, the 158th installment of the series was sponsored by Ice Breakers Sours Gum. Similar product placement followed in June with the introduction of Neutrogena into the story. However, the introduction of a Jumper-themed subplot seems to be taking product placement a step further, as followers of the series meet Jack, a “Jumper” who interacts with series regular Taylor.

The integration of stories from other universes is not a new concept, as Perplex City linked up with the BBC’s game Frozen Indigo Angel to promote Radio 1’s Big Weekend music festival. However, 20th Century Fox’s innovative advertising push for the film serves as a reminder that new media content creators have options in funding projects.

Image courtesy of danielbeast of the lonelygirl15 forums, via The Guardian.

Save My Husband (But Not For Real)

savemyhusband.JPGCourtTV is sponsoring what looks to be a fairly entertaining campaign, “CourtTV’s 8-Day Mystery Challenge,” in conjunction with Applebees and Suzuki. Starting at the trailhead site savemyhusband.com, players will be attempting to track down Andrew Goodis, chief scientist at AKARM Pharmaceuticals, a drug company on the verge of developing a cure for the common cold. The game is intended to be an eight day alternate reality game with a $25,000 cash prize to be shared by all players who successfully complete the game, which is accomplished by discovering who kidnapped Andrew and where he is being held. Clues will be given to registered players through video, email and text on the main site as well as a series of others.

The game is scheduled to start on Monday, June 4th and run until June 12th. However, ambitious players posting at the Unfiction forums have already discovered unsecured online assets — specifically, all videos intended for day-to-day posting on the Save My Husband web site. We don’t want to spoil things for those who wish to take part in the experience, and it seems that the game designers have corrected the situation, as the workaround to gain access to the videos no longer works.

With subject matter involving kidnapping, the game’s stealth launch has caught some people off guard. One blog post has an interesting debate about the appropriateness of how the game has been launched, particularly in the way it has been advertised on third-party sites.

All issues aside, there is still the matter of the $25,000 shared grand prize. To claim their share of the prize, players will still need to solve each day’s puzzle, although registration is open up until the final day of the contest, which is only open to US residents.

Click here for the discussion at UnFiction (be wary of spoilers).