Last week, I posted a brief blurb about a package I received in the mail from “J,” a man with an unwholesome fixation with barn swallows. In that relatively innocuous package, J sent over a Sony IC Reader pre-loaded with 18 seconds of birds chirping. While I did not know it at the time, the package was the entryway into a secretive, five-part application process for Her Majesty’s Secret Service, MI6. The campaign, developed on behalf of Sony by Wieden+Kennedy, revels in secrecy through every step of the design process. As such, unlike many alternate reality games, much of the thrill in this experience can be derived from tackling the challenges on your own.
If you’re up for the challenge, start out with this YouTube video: it should have all the information you need to get to the next step. Otherwise, read on to learn more.
One of my favorite moments in the film Monty Python and the Holy Grail is when the Bridgekeeper asks King Arthur, “what is the air-speed velocity of an unladen swallow?” The film never answers that question, although more than a few resourceful folks have put forward their best estimates. Before the end of this article, I fear I may be asking an equally esoteric question about the noble European swallow: the only difference? I expect you to figure out the answer, because I’m flummoxed.
I received a package in the mail today containing a postcard with the picture of a bird on it, along with a Sony IC Recorder that contained a file named 50-112-251-215.mp3 with theÂ sound of birds chirping for 18 seconds, with a picture of bird watcher Jonathon Jongsma as the featured image. On the back of the postcard was the following message:
Greetings from Innsbruck, Michael.
Spied this fellow building his nest unusually high in a tree. I believe that means the snow will be better here this year. Including a recording of his lovely little song for your enjoyment.
Do with it what you will.
I suspect the bird pictured is a European swallow, since the barn swallowÂ isÂ Austria’s national bird, and bears a striking resemblance to our fine feathered friend. What secret message is hidden within this bird’s idle tweets, and what did “J” hear that made him send the recording in the first place?
Be sure to check the Unfiction forums for the discussion of what has been uncovered so far, and check back soon for updates on the story as it unfolds.
EDITED 10/16 to add: those of you nervous about visiting the website at the end of the initial puzzle might want to tryÂ this linkÂ instead.