Image courtesy of Nina Bargiel
Yesterday, the Streamy Awards kicked off its Streamy Craft Awards Ceremony, recognizing excellence in original web television programming. While the Streamy Awards Ceremony will take place on April 11 at the Orpheum Theatre in Los Angeles, tonight’s ceremony at the Barnsdall Gallery Theatre recognized innovation in the craft of digital production in particular.
Among the night’s winners were a few series that utilized alternate reality games as part of their storytelling. MTV’s Valemont took home the awards for Best Interactive Experience in a Web Series and Best Mobile Experience in a Web Series. The series was produced by Gemini Division veterans Electric Farm Entertainment, and consisted of a series of two and a half minute episodes broadcast on MTV.com and through Verizon Wireless’ V Cast service.
Nina Bargiel was tapped to create the alternate reality game for the series that allowed players to enroll at Valemont University, interact with characters across various social media, and participate in the show’s ongoing murder investigation. Since the episodes were so short, the alternate reality game became an integral element in the story’s development. Indeed, after the game’s conclusion, Valemont released two alternate endings for the series. Electric Farm Entertainment is set to produce a Valemont spin-off TV movie and five half-hour episodes that could be slated into a full series in the future. Winning two Streamy Awards may help push these plans forward for the web series and alternate reality game.
Riese will also be returning from the Streamys with an award, after picking up Best Cinematography in a Web Series. The show promoted its release with an alternate reality game that brought the series’ distinctive steampunk flair to life. Riese, like Valemont, has partnered with Fireworks International to manage the show’s transition from web to television.
Click Here to visit Valemont Commons, the fan community for Valemont.
April 8, 2010 at 12:59 pm
Also, the kick-ass ValemontU.com site was built by Fuel Industries, who did an AMAZING job.