42 Entertainment Involved in Potential ARG for Wrigley
Last week, cryptic print advertisements started to appear pointing readers to the TestSubjectsNeeded.com website. In last week’s issue of the comic Flashpoint, morse code led the way. In the Seattle Weekly newspaper, it was a QR Code. Both paths lead to a psychedelic movie introducing the viewer to the Human Preservation Project and then goes through an interactive experience asking the users to react to a few prompts around their five senses. Users who complete the interaction and register get a user id badge, which to date has no known purpose.
Some television viewers have noticed the TestSubjectsNeeded.com url flashing during commercials for 5 Gum, so it appears as though Wrigley is involved in this Human Preservation Project. Players have also confirmed 42 Entertainment’s involvement in the campaign by analyzing the website’s .swf file and locating the placement listing for the Seattle Weekly QR code.
Despite the lack of content, news of the project and 42 Entertainment’s involvement has generated interest on MovieViral and the Unfiction forums. Is that enough to get you excited as well? If so, check out the website testsubjectsneeded.com. Let us know if you know anything more about the campaign.