urban.jpgMajor find by Yanka on unfiction. Seems there’s a new reality TV show in pre-production entitled Urban Hunt. According to the website (www.urbanhunt.com), Urban Hunt will center around a group of contestants that will criss-cross the United States in pursuit of a cash prize of up to $500,000. Bonus Missions will include the use of a team of ‘online advisors’ comprised of home viewers, who will help contestants’ missions.

Also on the site, you can apply to become a contestant and/or an online advisor. Sounds like fun. A cool urban scavenger hunt/online reality show……..

…..or is it?

If you apply to be an online advisor, you receive an autoresponse confirming the receipt of your application. Interestingly enough, though, there seems to be a puzzle hidden in the message. Is it a test to see if you can pass muster? Or is it something else?

We won’t ruin it for you, but this is definitely some sort of ARG-like rabbithole. The puzzle leads to more sites which reveal a dark secret of a reality show gone very, very wrong. This isn’t a reality show, it’s a game. And it looks like they’ve even pulled the wool over on some media outlets.

Props go out to Yanka for finding this.

Busy week in the ARG world. When it rains, it pours.

Trailhead: Urban Hunt
Discussion: Unfiction