Sometimes, ARG doesn’t mean alternate reality gaming. Sometimes, ARG means ARRRRRG, the bellow from the pit of the pirate’s stomach that sends scurvy dogs runnin’ and strikes fear in the hearts of the fisherman who sail the… alright, so our piratespeak isn’t very good. In any event, Dead Man’s Tale has led us to raise the Jolly Roger and lose ourselves in the world of Billy Bones, through the magic of Microsoft’s Windows Live Messenger software. A promotion for the upcoming movie Pirates of the Caribbean: Dead Man’s Chest, the IM-based game allows you to add Billy as a friend, and starting a conversation with the skeletal character moves you further into the story with text scripts and fun games and puzzles that load within the messenger window. One of the interesting elements of this game is the ability to pair up with a friend and tackle the various challenges together, while an accompanying MSN Spaces site holds important information which ties in with the messenger experience.
Normally, we wouldn’t obsess over a pirate-themed messenger interactive experience, but this one has a special connection to the ARG universe. We received a rumor that this might be another venture by the creative forces at 42 Entertainment, a theory which we think we’ve proven to be true by looking at Billy’s MSN profile. Of course, we might just be wrong on this, but coincidences are rare these days, and bee keeping seems an odd interest for those in the pillaging and plundering profession. Even with the connection to 42, there is no indication that this is the beginning of any alternate reality game campaign, but based on initial game play, it’s a fun way to add marketing hype to the Disney blockbuster set to hit theaters on July 7. So, grab your swords and log into the world of Bones and his swashbuckling hi-jinks.
Editor’s Note: We found this link a few minutes ago, so our suspicions were right. Yarr.