Promotions for the July 2008 release of “The Dark Knight” appear to have commenced in earnest. The official movie website for the upcoming sequel to Warner Bros Studios’ hit film “Batman Begins”, featuring the Batman insignia, recently directed visitors to I Believe in Harvey Dent. The website displayed an advertisement for Harvey Dent’s campaign for District Attorney. Harvey Dent, played by Aaron Eckhart in the upcoming movie, is better known as the villain Two-Face. Campaign posters have been reported displaying the same image in select major cities.
A handful of Joker playing cards were discovered in Meltdown, a comic book store in California, leading curious patrons to I Believe in Harvey Dent Too. This website displayed a defaced replica of the campaign poster. The posters were reported to be similarly defaced within 48 to 72 hours of going up in their respective cities.
Visitors to the defaced website were prompted to send emails to “tragicpast” to reveal the Joker’s grim visage for the movie a pixel at a time. Once completed, a message reading “See you in December” is displayed amidst a string of laughter. And while it is still too early to determine if this will be a full-fledged ARG or a simple viral marketing campaign, with over a year before the movie’s release, there appears to be ample opportunity for much more.
Editor’s note: If you have any pictures of the defaced posters mentioned in this article, send them to us for a future updated article!