Dan Hon was kind enough to send us an email letting us know that the transcript from the 2007 SWSX panel discussion “ARG! The Attack of the Alternate Reality Games” is pubished on his blog, Extenuating Circumstances. Alice Taylor, the Vice President of Digital Content at the BBC, was the moderator for the panel which included Hon (also the COO of Mind Candy), Brian Clark (Founder/CEO, GMD Studios/IndieWire), Evan Jones (Creative Director/Producer at Stitch Media) and Brooke Thompson (Giant Mice and ARGNet).
There is a lot of information to sift through, as the panel talks about everything from how ARG is still “emerging” to how budgets are created. Thanks, Dan.