Month: July 2007 (Page 2 of 4)

UPDATE: Comic-Con and whysoserious.com

July 27, 2007 / Jonathan Waite

A quick update, for those following along at home: The countdown on whysoserious.com has ended, and a large group of participants have begun to play along with what appears to be a treasure hunt/puzzle trail. Those active on the ground need to either have Internet access, or help from friends that are able to solve online clues. A toll-free number (1-800-395-9646) was given to players at the Con, which leads to the next step in the trail (audio can be heard here). You can watch progress and play along at the following web sites:

Trailhead (you need the code from the audio delivered through the 800 number)
Surveillance
Wannabes (not sure what this is for yet, although chances are it will be a leaderboard of some kind)

Stay tuned — there will be more to come, including a summary of the day’s events, later on ARGNet.

Subject 137 and The Experiments Of Doom

July 27, 2007 / Jessica Price

I’m dying. I was falling asleep last night, and I knew. All I had to do was just let go, you know? …And that would be it. I’d wake up a f*cking corpse, and you’d be in trouble. So why don’t you just let me go? Why don’t you just let me get out of here before everyone gets in trouble?

The plea is made with weary resignation by Subject 137, a man who appears to be in his twenties and who, the video’s poster tells us, has been the subject of mysterious medical testing.

It’s an eerie and surprisingly affecting response to the assertion, delivered from offscreen in an electronically disguised voice, that Subject 137 is special, but that he’d get lost “out there” in the real world. Is this the idealism of a fanatic scientist? Propaganda from an organization with sinister plans? Or is Subject 137 actually special? It’s impossible to tell from this first video, but Subject 137’s bleak response is delivered in a way that makes him seem grounded and easy to identify with.

The viewer allegiances established by the introductory video (Subject 137 sympathetic! Voice-disguised man scary!) are destabilized, however, by the notes attached to it by Maria Ail:

I beg viewers to be careful when watching this clip since it’s view out of context of everything that comes before it. Think of this clip as a test.

Why So Serious?

July 26, 2007 / Celina Beach

Hey everyone! I have BREAKING NEWS here from Comic-Com!

Purchasing some overpriced “Stargate Atlantis Collector Edition” bottled water, I received a VERY unusual dollar bill in change.

George’s face has been obscured and replaced with a… can it be… somewhat JOKER-like face, and the caption below reads “WHYSOSERIOUS”.

This, of course, leads us to www.whysoserious.com – could the Joker be looking for recruits?

Join the puzzly goodness at http://forums.unfiction.com/forums/ or online IRC in #unfiction!

Comic-Con 2007

July 25, 2007 / Jonathan Waite

Comic-Con 2007 has arrived, and our roving reporter Celina Beach is at the event, ready for the action to start. This year’s event includes attendees many alternate reality gaming fans will be keeping tabs on, including J.J. Abrams, Damon Lindelof and Carlton Cuse of the hit TV show Lost. If you remember, it was this time last year when Rachel Blake, a character in The Lost Experience, confronted panel members about their involvement with the Hanso Foundation. We don’t expect the same sort of large-scale ARG event to take place with this year’s Lost, but you never know.

Abrams will be serving double duty at the Con, as he will also be discussing the upcoming movie Star Trek movie. However, there are rumblings across the blogosphere that he will shed a little light into the 1-18-08 mystery that began with a pre-roll movie trailer earlier this month.

With Celina blogging and Tweeting from the event, we will have up-to-the-minute coverage if any ARG-related news breaks through the course of the next few days, so bookmark ARGNet and check back regularly.

Be Good, Tanya, and You Might Just Discover Something Supernatural

July 25, 2007 / Jessica Price

Pity Tanya Mitchel: she’s just a nice girl with a LiveJournal, a job at a bank, and a wacky sister. The last of these happens to have disappeared, leaving a cipher-strewn trail and mysterious plea for her sister to save her by finding Dean Winchester (who appears to be the same Dean Winchester from CW’s Supernatural), and poor Tanya is utterly distraught about the whole thing. So, like any self-respecting character in an alternate reality game, she has turned to the wisdom of the internet to help her out.

A tip sent to Unfiction owner SpaceBass last Friday, containing a link to Tanya’s blog (Essentially Invisible), set players on the trail of what is beginning to look like a disjointed indulgence in ARG cliches. Between Tanya claiming that she found her own blog by accident and the appearance of ciphers with no plot-based justification for their placement, this looks likely to be the type of game that makes community veterans roll their eyes.

However, the game’s limited scope provides an easy opportunity for overview. During a discussion about the difficulty of finding regular coverage of the ARG world that is geared to people outside the community with game reviewer par excellence Chris Dahlen (one of the few journalists to tackle reviewing an ARG — Perplex City — in the context of mainstream gaming), Chris expressed a desire for regular sports-page-like coverage of running ARGs. He wanted to see an account of a game’s highs and lows that would be accessible to people who are internet literate but don’t regularly play ARGs.

I’m far too lazy to attempt such an ambitious project for a large-scale game, but Essentially Invisible provides an example of limited enough scope that I’m willing to give it a try. Please mentally read the following in your best sportscaster voice.

Diamond Reef Wins Ogilvy Award: Shopaholic ARGers Rejoice

July 18, 2007 / Michael Andersen

Do you like spending money? How would you like your very own American Express Black card? If the answer to either of those questions is yes, I have some good news for you. Jackie Turnure (Rockpool Productions and LAMP Story Mentor) won a Content 360 award at Milia 2007 in April for her Alternate Reality Game, “Diamond Reef”. As the Ogilvy One Worldwide Category winner at the conference, Jackie is engaged in talks with American Express to get the project underway, with a development prize of 10,000 euros. Milia is an annual conference in Cannes, France that brings together content creators, producers, and distributors to conduct business and discuss the future of creative content.

The award-winning “Diamond Reef” alternate reality game centers around the American Express online credit card. While following a gripping tale of adventure and intrigue, players will explore the features of American Express credit cards within the spy thriller format. Jackie describes the project as a collaborative online treasure hunt paying homage to James Bond stories: in her words,

The world’s most expensive diamond has been stolen, a beautiful young woman has gone missing, and you must find the diamond and rescue the girl, using your American Express card. This alternate reality game is an interactive treasure hunt where clues and story are distributed across the real and virtual worlds. And the stakes are high – if you are one of the top 10 players to solve the mystery, you win 10,000 euros!

Players are issued a Blue Amex card and make numerous virtual purchases both on their own and in groups to arrange for DNA tests, billboard purchases and package deliveries. Through the course of the game, savvy players will see their cards upgraded from Blue to Green to Gold and finally to the famed Black American Express card in an extended experience. A game that integrates money management with mystery solving should be a novel experience. And with the backing and support of OgilvyOne Worldwide, a major player in the advertising world, this game has the potential for truly redefining the cross-media experience.

Although a launch date for “Diamond Reef” has not yet been set, keep your eyes peeled over the next few months for updates on this exciting project. This might be your only chance to experience the American Express Black card firsthand, unless you have a rich great-uncle on his deathbed who always thought of you as his favorite.