World Without Oil: The Post-Game Press Release

Editor’s Note: Thanks to Voleine Amilcar at ITVS for this update!

wwo_logo.jpg(San Francisco—July 12, 2007)—At the end of the 32nd week of the global oil shock, things were looking up. Gasoline prices stabilized in the U.S. – at around $5.60 a gallon, down from a high over $7. Companies were starting to hire again – but more than 2 million people had lost their jobs. Cities were beginning to address more than $1 billion in damage from riots and civil disorder. And in some of the FEMA camps set up outside metro areas, handfuls of people were leaving agricultural work to return home. But among the citizen-journalists chronicling the crisis at, the watchword was caution. “It should be clear of all of us,” warned Blueski, a blogger in America’s heartland, “that this is just a taste of what is to come.”

Produced by the design team at Writerguy, WORLD WITHOUT OIL leveraged the power of people connected by the Internet to imagine the actual events of an oil shortage, document them and innovate solutions. As the event concluded, the grassroots website at had captured a vivid and visceral picture of what our next oil shock might look like, in the form of 1,500 blog pages, videos, images and audio clips documenting the crisis. “We provided the narrative skeleton,” WWO Creative Director Ken Eklund said. “The players fleshed out the story of this alternate reality game.”

In true Web 2.0 style, the creative expressions can be found on YouTube, Flickr, LiveVideo, Blogger, iTunes, and other sites all over the Internet (tag: worldwithoutoil). Approximately 60,000 visitors followed the game’s events, and over 1,800 people signed on to participate, representing every major U.S. metro area and region as well as Canada, France, Germany, Italy, Iraq, the Netherlands, Holland, Brazil, Poland, Norway and Venezuela. One index of its reach: a Google search for the phrase “world without oil” returns over 100,000 pertinent results. Besides creating a rich documentary of an oil shock, WORLD WITHOUT OIL became a forum for citizens to share life-changing ideas that transport seamlessly into real life.

“Our game structure gives people ‘permission’ to think seriously about a future they might otherwise avoid thinking about at all,” says Eklund. As a result of the game, people are thinking about their neighbors and communities in new ways, and planting gardens, going to farmer’s markets, using bicycles and transit and otherwise questioning their dependence on cheap, plentiful oil.

“Usually gaming takes time away from accomplishing useful things in real life,” a player nicknamed Ironmonkey wrote, “but WWO taught me a lot, lowered my electric bill, and got me focused on doing things that matter to me.” Player FallingIntoSin wrote, “I had high hopes for this event, but I never dreamed it would become the amazing tool for change that it is.” MTalon summed up the outcome for many players: “I’m a different person thanks to WWO.”

WORLD WITHOUT OIL breaks new ground in serious gaming (gaming with a serious purpose). By weaving fact and fiction closely together, and entrusting players with power over the story, the game creates the sort of immersive collaborative engagement that makes for effective learning.

“I can’t tell you how many educators and nonprofit organizers I’ve talked to see this as the next generation’s curriculum,” says Jane McGonigal, participation architect for the game. McGonigal will be delivering a keynote address on WORLD WITHOUT OIL at the Energy Innovation Conference in August.

Entertainment decision makers are taking note as well: “I thought WORLD WITHOUT OIL was amazing and groundbreaking. The way it gets a grassroots movement designed to think about important problems and builds it around narrative – inspiring,” said Jesse Alexander, executive producer for the TV show Heroes, at the recent Hollywood and Games conference.

Writerguy is building a durable archive of the game at New visitors can follow links there to experience the event week by week, and special threads will guide them through the amassed material. In September, study guides to help middle and high school teachers incorporate the game into class activities will be available at

WORLD WITHOUT OIL is produced by Writerguy, and is a joint project of PBS’ Independent Lens and its Electric Shadows Web-original programming.


  1. Emilie Falc

    Thanks for the stats on worldwithoutoil. I am also looking for any further enthographic research published (or unplublished) on this groundbreaking game.

  2. Michael Andersen

    Hi Emilie,

    The publicly released statistics on World Without Oil can be found at the link below: for ethnographic research, you’re likely better off reaching out directly to Ken Eklund.