A post on Spinning Around, a subsidiary of AMV BBDO, indicates that the game requires players to go to the Guinness website to enter codes to gradually unlock the video. The first of eleven unlock codes is already available, revealing a three second snippet from the commercial.
Checking the Game’s Terms of Service reveals that there will be weekly prizes offered starting on November 2nd and running until December 7th. Prizes include Guinness branded glass packs, mugs, pint aprons, pint oven gloves, luxury chocolate truffles, Pint bottle opener key rings, Toucan key rings, Toucan luggage tags, playing cards and egg cup sets for 175 lucky people each week. It also indicates the official name of the campaign is the “Guinness Tipping Point”.
The grand prize for completing all the puzzles is a solid gold domino, awarded randomly to a participant who registers and successfully completes all 11 clues. However, don’t get too excited — the contest portion of this alternate reality game is only open to mainland UK residents over the age of 18.