Month: April 2008 (Page 1 of 2)

Beyond the Rave: Humans vs Vampires

April 23, 2008 / Michael Andersen

Beyond the Rave logo Filmmaker Lance Weiler, who recently promoted the VOD release of his film Head Trauma alongside an alternate reality game called Hope is Missing, was kind enough to talk with me about his current project, Beyond the Rave. For the first time in almost 30 years, Hammer Films is releasing a feature-length horror movie, and Lance and his company, Seize the Media, are producing a companion alternate reality game in conjunction with Hammer and MySpace.

The feature will be released in twenty installments on MySpace, with new episodes every Monday and Wednesday. The plot revolves around a British soldier trying to find his girlfriend who was taken by a group of vampiric, night-time ravers. According to Weiler, the game aspect is broken down into two paths, with hints and clues strewn across the videos and MySpace: “Find the Wraith,” based around the movie’s vampire-centric plot, and “Humans vs Vampires,” a combat-based system that allows players to hunt down weapons and trophies, and battle to increase their collection.

In stark contrast to “Hope is Missing,” where the gameplay led players through a variety of websites such as MySpace, XBox Live, Twitter, Stage 6, and Opera, “Beyond the Rave” is much more centralized. Lance claims this allows the developers to take advantage of the MySpace Developer’s Platform in order to receive finite information on gameplay that helps the team optimize the experience, and suggests we’ll be seeing a lot of innovative uses of the underlying API.

Bringing alternate reality games to social networking sites has exposed the genre to new audiences, with over three hundred players discussing the game so far on the MySpace forums and over 14,000 users listing the main page for the experience as a friend. Due to mature content, access to the videos and the game is restricted to anyone 18 or older.

Lance notes that bringing alternate reality games to social networks can also help bring people together. On their own, social networking sites let you set up a page, deal with your friends, and occasionally meet a new person randomly. “What’s cool about an ARG is the ability to work through things together, and to become friends.” Since Beyond the Rave has multiple levels of interactivity, players can choose the level of involvement that suits their interests, whether that involves leaning back and enjoying the first new movie from Hammer Films in decades, or progressing through the videos frame-by-frame to isolate subliminal clues leading to websites that can provide weapons helpful in battling for supremacy.

For those of you looking for prizes, you can answer twenty questions about the episodes on Faustino‘s profile for a chance to win “a truly vampiric top prize” or one of forty goody bags.

Click Here to visit the Beyond the Rave page on MySpace.
Click Here to check out the MySpace forums for the game.
Click Here to join the chat channel for Beyond the Rave.

A-Mazing Event in San Francisco

April 22, 2008 / Sean C. Stacey

When in danger or in doubt, run in circles, scream and shout. –R.A.H.

Over fifty people gathered at Sutro Heights Park in San Francisco this past Sunday to practice the ancient sport of “Labyrinth Running” which, according to the recently-launched Alternate Reality Game, “Find the Lost Ring,” was lost in 393 A.D. when Theodoseus banned the Olympic Games. Find the Lost Ring is an ARG designed to promote the upcoming Olympic Summer Games in Beijing, China in August, and is sponsored by the McDonald’s Corporation. It officially launched on March 3, 2008, shortly after trailhead clue packages were received by various ARGonauts and media sites.

The ARG is conducted in several languages and has gained popularity all over the planet. It was reported that at least two other training events were taking place that day in other parts of the world, including in Brazil, which country holds one of the largest interested groups of players of this game that isn’t a game. It is scheduled to run through to the closing ceremonies of the Olympics on August 24, 2008.

Although the event was organized by two players, Tom Bullock (aka Ariock) and Lenore Henry (aka hmrpita), it was also acknowledged by the game, and an in-game character named Kai announced early that he would attend the practice run. Lead designer and avant-gamer Jane McGonigal also appeared at the event and offered to help organize and referee the training.

Alternate Reality Gaming Meets the Adult Entertainment Industry with Kronos480BC

April 21, 2008 / Michael Andersen

WARNING: SOME LINKS IN THIS ARTICLE MAY NOT BE SAFE FOR WORK

Graphic for Kronos 480 BC Earlier this month, Sean Stacey over at Despoiler received a tip about a new alternate reality game, Kronos480BC. The game is part of a campaign created by the public relations firm Black and Blue Media, presumably to promote the summer release of The Four, an adult feature film by Ninn Worx SR.

Given the rather explicit nature of the product Kronos480BC is promoting, it is surprising to note that the alternate reality game itself is anything but. As the game’s disclaimer explains, “[a]lthough the story line and rewards in Kronos480BC are not explicit in nature, the product itself is.” The disclaimer elaborates that players above the age of 18 are eligible to play for rewards such as postcards, magnets, stickers, and free ring tones. Although the game seems light on puzzles at the moment, there is an extensive backstory in place going back several years.

The story of Kronos480BC revolves around the search for an ancient necklace. Agamemnon Cronides claims the necklace, dating back to 480BC, is a family heirloom. He has enlisted the aid of Roberta “Bobbie” Hope, an archaeologist with the Hope Ranch Foundation, to find it.

Over the past year at ARGNet, I’ve covered campaigns promoting a fairly diverse range of products including books, television shows, movies, beer, and even heavy machinery. So I can’t really say that I’m surprised to find an alternate reality game promoting pornography. But I can say that I am impressed with their treatment of the campaign so far. While the subject matter relates to the plot of the upcoming film, the production staff made a conscious decision to eschew attracting players through titillation, prefering to rely on the strength of the story.

Click Here for the UnFiction discussion thread.

A Call for Help: Folding the Wish

April 18, 2008 / Michelle Senderhauf

Folding the Wish crane As ARG players, we often receive cries of help from mysterious strangers. Over the years, people in this community have banded together to help these strangers no matter what the task. We’ve found missing loved ones. We’ve defeated dangerous cults. We’ve saved the world countless number of times.

This time it isn’t a mysterious stranger who needs our help, but one of our very own community members. Dave Szulborski, puppetmaster of countless ARGs over the years including Chasing the Wish and Urban Hunt, has recently fallen ill and will be undergoing treatment for the next several weeks.

So what can you do? Fold him a wish.

There is an ancient Japanese legend that says that anyone who receives one thousand paper cranes will be granted one wish. A few community members have been furiously folding cranes and we need your help.

How to fold a wish:

1. Find a square piece of paper.

2. Write your well wishes for Dave on the paper.

3. Use the paper to make a paper crane.

4. Stick the crane in the mail. Email varin[at]foldingthewish.com for the mailing address.

We will be stringing the cranes together and sending them to Dave by May 2nd. If for some reason you cannot make your own crane or won’t be able to get it to us in time, we will make one for you. Just email us your wish for Dave. We’ll also be compiling a list of the wishes for Dave to read so that he doesn’t have to actually unfold all one thousand cranes to read them. So please be sure to let us know what your wish is if it’s hidden inside the crane.

Check www.foldingthewish.com for updates on the project.

GMD Studios Stalked by Cricket; Eldritch Gifts Prompt Response from PuppetMaster

April 18, 2008 / Brandie Minchew

On April 16, 2007, mysterious packages began finding their way into the hands of unsuspecting people about to be lured into a world of dreamscapes, nightmares, madness, and death. The contents of the packages led to a network of dreamers, reaching out for help to dwellers in the mundane world. The Dreamers found willing listeners and clever helpers in several internet communities. Together, these Good Samaritans became Sentries; became Providence; watched helplessly as several friends left them, one by one; embarked on a journey together to find answers; and then waited together in the darkness when, at the last, all contact with their friends was lost as the signal faded out nine weeks ago.

The Eldritch Errors ARG, produced by GMD Studios, gathered a strong following of players from its launch in 2007 into its third “book” in 2008. In February, at what was supposed to be the climax of the game’s third installment in February, the game’s momentum faltered. The day for the promised climax passed in silence. After realizing that the game was on hold indefinitely for reasons unknown, frustrated players created a space for venting and even “uncovered” an obituary for one of the game’s characters, in hopes of eliciting some comment from GMD.

On Monday, April 14, two days before the game’s one-year anniversary, a person using the alias of Mr. Cricket visited the GMD Studios offices, leaving a drawing of a cricket taped to the door. On Tuesday, Mr. Cricket visited again, this time leaving a dog collar – with the nametag of “Providence” – hanging from GMD’s doorknob. On Wednesday, the game’s anniversary, Mr. Cricket returned a third time to draw a familiar mark in colored chalks upon GMD’s doorstep.

RUMOR: An ARG for Resistance 2?

April 16, 2008 / Michael Andersen

Resistance 2 / 42 Entertainment Last week, the staff at Kombo posted a rumor attributed to “inside sources” that 42 Entertainment is developing an alternate reality game for Resistance 2, the sequel to the Playstation 3 title Resistance: Fall of Man. Although 42 Entertainment offered no comment on the rumor, the company has a solid track record of developing alternate reality games for sequels, including campaigns for The Dark Knight and Halo 2.

According to the article at Kombo, the casting call intimates “Cassie” will be central to the campaign. The release states:

[CASSIE] is a 23-30 years old female lead and face of the campaign. Cassie was recruited by the military to do psychological testing on the soldiers. We see the project and its volunteers through her eyes as she struggles to make decisions that not only affect their lives, but the future of mankind. She embodies the moral dilemma of the story. Scene takes place in a Military setting of the 1950’s. It is an all-male world. She has a ‘Mitzi Gaynor’ quality, intelligent, well spoken, compelling and empathetic. She has a PH D in psychology.

The original game, Resistance: Fall of Man, followed Sgt. Nathan Hale as he faces an army of aliens called Chimera in the 1950s. This alternate history sets an intriguing stage for an alternate reality game, presumably allowing players to reach back to the past to interact. Its alternate history status also makes it easier for me to disassociate the name Nathan Hale from that of the Revolutionary soldier famous for saying “I only regret that I have but one life to lose for my country”.

The article claims the alternate reality game will run for twelve weeks. And while an official release date has not been announced for Resistance 2, it is rumored to have a November 2008 release date, so keep your eyes peeled for this potential game over the summer.