Geo-locative check-in app SCVNGR has pulled off some crazy stunts in the past few months. Modernista used the app to lead Dexter fans to a kill room set up at Comic-Con in San Diego, and the New England Patriots used it to help nose tackle Vince Wilfork recover his Super Bowl XXXIX ring. But this time, SCVNGR has gone too far: they’ve unleashed zombies.
Or at least, zombie badges. Just in time for Halloween, SCVNGR has infected ten SCVNGR players with a Zombie badge. Once infected, these hapless souls will be informed of their sad state, and are doomed to wander the streets, spreading the infection. The transmission vector? SCVNGR’s new social check-in feature, where players can earn points by bumping phones together. Normally, engaging in unprotected bumping lets players earn points, with the rewards increasing based on the size of the group. When a player bumps with a zombified SCVNGR user, all the users in the group become infected with the zombie badge.
What will you do to avoid joining the ranks of the living dead? Will you stock up on supplies at Sears’ zombie-themed sale, purchase a Faraday cage bag, or go off the grid entirely? Luckily, this is a limited engagement, so you only need to make plans to protect yourself for the next few weeks. If for some unknown reason you actually want to become a mindless zombie, email [email protected] with the subject line of “BRAINSSS!!” — the first ten to do so will be infected.
welcome home
escape rooms
simulacra
postcurious
subtext game
infinite rabbit holes
Seth Priebatsch here, Chief Ninja of SCVNGR.
We’re just getting this ready now (doing some server upgrades at this exact moment) but it’ll be live for you all to Zombify one another via the social check-in later on tonight.
In the meantime, grab the app for iPhone or Android and get ready. And email us if you want to be a Zombie.
Thanks!
Seth
To the previous commented: will this be available in canada???
:):):)
@Sir spanners: I checked with the folks at SCVNGR, and you’re susceptible to infection anywhere around the world, as long as you locate a zombie.
What’s worse, they’re looking to actively recruit “Zombie starters” in other countries, so send out a message to the address mentioned in the article telling them your country and you’ll likely join the ranks of the undead.
Um, could I become a zombie? Look i’ve been practicing! BRAAAAIIIINS!