It’s been a while since we’ve reported on the alternate reality game for the upcoming movie The Dark Knight, but that doesn’t mean that the action has stopped. In fact, on December 4th, after a long trail of tasks, websites and information spawning from a Halloween countdown from late October, fans of Batman and players of the marketing campaign were treated to a day-long, frenzied scavenger hunt set up by “the Joker”.
At noon EST, the mysterious countdown that was previously featured on Whysoserious.com was replaced by a strange carnival-style booth, in typical Joker fashion. A note attached instructed viewers to travel to specific real-world addresses to pick up a ‘very special treat’ under the name Robin Banks (get it? Robbing Banks? hahaha!)
Players quickly determined that the addresses were bakeries, strewn across the United States. At first, six addresses were attached to dirty stuffed animals hanging in the booth, but every hour on the hour, another five to seven addresses were hung. Within five hours, all twenty-two addresses had been revealed, as players scrambled to each location to pick up the ‘treat’.
It was discovered that the Joker had left cakes at each bakery, and lo and behold, the cakes had phone numbers written on them in icing! Even more interesting was how, when the number was called, the cake itself rang! Players found that after digging furiously into the cake, there was an evidence bag filled with goodies – a cell phone and charger, a Joker playing card, and a note which instructed the person to call a different phone number.
Once all the cakes had been found and the phones had been used to call the new numbers, the game page opened to reveal the new Batman: Dark Knight movie poster, and another special treat – invitations to IMAX screenings in five cities (New York, Philadelphia, Chicago, Los Angeles, and Toronto) on Thursday and Friday night, Dec 6th and 7th.
They say that news often comes in threes, and recent events in the world of alternate reality gaming proves that the old adage still has teeth. Over the past few days, both Deus City and Red Monday came to a close, and it appears as though Chain Factor may be wrapping up soon as well.
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Last Friday’s episode of Numb3rs (as reported
Did you have your alarms set for today at 11:11 a.m? After all, this date has been circled on the calendars of many alternate reality game players as the day the rabbit hole at
The Writer’s Guild of America may be on strike, but you’ll need to wait a few more weeks for hordes of drama-starved television addicts to flock to alternate reality games for succor. While you wait, tune in to CBS tonight at 10pm EST for Numb3rs. Tonight’s episode of the hit series, entitled Primacy, will feature alternate reality gaming. According to