Over at Furious Nads, The One True b!X (founder of Can’t Stop the Serenity) reported receiving an email from Adelle DeWitt, a character in Joss Whedon’s upcoming drama, Dollhouse. The email reads “Take Southlandlabs.com offline for now, whilst we redesign.” The domain Adelle used for the email, AdelleDeWitt.com, currently displays a single login page. And whilst Southlandlabs.com was offline when the email was sent, it is now up with an image of the lab from the TV show trailer, the message “soon. but not yet” in the source code. A comment on the Future on Fox blog from “Kimi Lassek” revealed the username/password combination to access Adelle’s email: adelle/wipe. Odd, as Kimi seems to be missing.
The Future on Fox blog also posted a link to the adelledewitt.com domain, implying this may be an official ARG for the upcoming show. Last season, Fox experimented with alternate reality games alongside Millions of Us with the Enitech ARG for The Sarah Connor Chronicles. It looks like they were satisfied with the results if this is any indication.
Click here for the discussion at UnFiction.
A couple of weeks ago, ARGN received a 

If the number of alternate reality games centering around video games are any indication, video game publishers “get” ARGs. Activision promoted the release of GUN with “Last Call Poker”. Sony promoted Uncharted with “Sullivan Stories”. And perhaps most famously, Bungie Entertainment promoted the release of Halo 2 with “I Love Bees”, and followed that up with “Iris” for Halo 3.