Tag: 42 entertainment (Page 5 of 8)

Why We Eat Strangers’ Candy:Â A Reflection on the ARGFest 2007 Keynote by 42 Entertainment

March 30, 2007 / Nicko Demeter

“Delivering a keynote address to this audience is really difficult.Â What can we talk about?Â We can’t talk about anything we’ve done in the past because you were all there experiencing it. We can’t talk about anything we’re working on right now because that would ruin the fun and the mystery of the experience. We can’t talk about anything we have planned for the future because frankly, you are the competition. All that’s left is self-deprecation and the elephant in the room…trust.” — Elan Lee

Those words kicked off one of the most fulfilling experiences of the ARGFest weekend, according to many of the participants. The keynote address by Sean Stewart and Elan Lee not only educated the audience (composed of players, puppetmasters, aspiring puppetmasters and other interested parties) but it also provided memorable insights into the successful games that helped establish 42 Entertainment as one of alternate reality gaming’s lead design companies.

Early on, the speakers noted that alternate reality gaming has a unique cability to evolve at any given time in accordance with the audience’s wishes.Â That characteristic allows mistakes to be quickly assimilated into the game in a way that avoids the perception of failure (“Yeah, we meant to do that!”).

The discussion was split into three main sections:

— How is trust established?
— Why should puppetmasters care if the players trust them?
— Why do ARGs require trust?

Vive La Resistance!

February 23, 2007 / Nicko Demeter

Swirling around the announcement of Nine Inch Nail’s upcoming album, Year Zero, are stories of mysterious finds related to the album: songs “leaked” on thumb drives left in bathrooms during concerts, unsettling websites and videos haunted by an ominous presence, and glimpses into a dystopian future not far removed from our own.

Unfolding from the websites, songs, and videos is a tale of oppression, injustice, and revolution. Fed up with increasing violence, civil unrest and terrorism, an unelected U.S. Government created a Bureau of Morality and restarted the nation’s clock at Year Zero. The First Amendment is now a thing of the past and the authorities have their thumb firmly positioned over all matters pertaining to art and culture. The quasi-totalitarian administration also utilizes the power of reactionary religious organizations to ensure that U.S. citizens are kept under tight control.

If history tells us anything, however, it is that such a restrictive regime cannot last forever. A resistance has been formed to speak out against the government’s oppressive intervention into its citizens’ lives. Using codes, flyers, USB drives left in restrooms across the world, spectrograms on MP3 songs, and a handful of websites, the faithful (or fanatics, depending on your point of view) are spreading their message and gathering in secret to discuss the latest salvos in their ongoing battle against The Man.

But there’s more going on here than just freedom fighters arrayed against the full tide of an overbearing and illegitimate leadership. A hand-like creature has been seen walking the desert, slipping downwards to earth from the heavens. The sightings started after a drug, Parepin, was added to the water in an effort to prevent bioterrorist attacks. Is it a hallucination? Divine intervention? The Angel of Death? Or, as clever Unfiction players recently suggested, might the Presence be a cross-temporal manifestation of the players themselves?

With speculation that this might be the latest production from 42 Entertainment, curiosity about the way the story is being told (is this a flashback hidden between clips of music, a la The Handmaid’s Tale? And how is it being transmitted back in time to 2007?) and a claim from Trent Reznor that this is not “some gimmick to get you to buy a record…this IS the art form,” which is “just getting started,” interest is high. The scheduled release of the Year Zero album is 4/17/07. Until then do not drink the water.

Get talking on the Unforums, or start at the sources: anotherversionofthetruth.com and www.iamtryingtobelieve.com

Vanishing Point Game Does Not Go Gently Into That Good Night

January 31, 2007 / Sean C. Stacey

On Saturday, January 27, 2007, at 5:59 p.m. Pacific Standard Time, a sizable crowd of two to three hundred people had gathered on the hill at Gas Works Park in Seattle, Washington, across from the brilliantly lit gas works. An enormous projection screen had been erected on the flat ground between the structure and Lake Union, where colored lights strobed atop police boats that formed a cordon around a darkened barge floating in the lake. As the clock ticked over to the top of the hour, hundreds of eyes aimed themselves at the video now winking into existence on the screen.

This was Loki’s final message to those few of the hundreds of thousands of players of the Vanishing Point Game – a promotion for Microsoft’s upcoming release of the next version of its Windows operating system, Vista – who had managed to be present for the final live event of the game…and to witness the final clues to the identity of “Loki” and her secret to winning, among other things, the grand prize trip into space.

In the video, Loki recounted her mission and praised the progress of the players so far. Photographs from previous live events flashed across the screen, along with screen shots of web sites and message boards that had been involved in the campaign. As the video ended, a single white flare shot out over the lake from behind the screen, music swelled from strategically placed loudspeakers, and the crowd was bathed in bright hues as broad brush strokes of flame painted the sky, synchronized to the wicked techno beats tumbling their way up the hill.

The volume of the fireworks display was only briefly rivaled upon the finale, as the crowd burst into cheers and applause.

The Vanishing Point

December 24, 2006 / Jonathan Waite

A mysterious message posted recently in the news section of MSDN (Microsoft Developer Network) IE Blog has people buzzing about the possibility that another large-scale alternate reality game is about to go live. The image, which includes a complicated cipher code and a link to the Vanishing Point web site, was found by a number of people at the Neowin forums who have done a lot of work since the discovery to solve some of the puzzles already in place. One of the features of the web site is a countdown, which is counting down to January 8th, and further investigation of the Flash file reveals that there is an event occurring at the Bellagio Fountains in Las Vegas that day. Conveniently, this coincides with the Consumer Electronics Show (CES) which starts on that day in Las Vegas. The connection between Microsoft and the CES makes this page on the site very interesting, where “high-end laptops, gaming computers, media centers, software, gaming consoles, media players, and games” are said to be won when the countdown hits zero.

According to this Neowin post, the Flash used on the web site points back to 42 Entertainment, creators of I Love Bees and Last Call Poker. Regardless of who is making the game, the message is already getting out to a number of sources — one person has received things in the mail, while a video (used to be on YouTube, but has since disappeared) includes various clues about the mystery so far. It will be interesting to see just what happens in the days ahead with this project, so stay tuned and keep your eyes open for developments.

:: Trailhead
:: Discussion at Neowin forums
:: Discussion at unfiction forums

Steve Peters Gets His Geek On with Geeks On

December 1, 2006 / Jackie Kerr

‘Tis the season to be podcast, fa la la la la, la la go Steve.
Strike the gong and turn on the mic fa la la la la, la la Peters.
GeeksOn Podcast Interviewee fa la la la la la STEVE PETERS.
Talks about some ARGs and Gaming, fa la la la la, la la la la!

Steve Peters of 42 Entertainment sat down with GeeksOn for an extensive podcast interview on his work in Alternate Reality Gaming.

Covered during the nearly hour-long (!) discussion:
Â· Steve’s experience with 42 Entertainment
Â· History and general information about ARGs
Â· I Love Bees
Â· Last Call Poker
Â· Art of the Heist
Â· Technology in ARG production
Â· The 4th wall
Â· The process of producing an ARG
Â· Ninjas
Â· The future of ARGs, including their potential uses and Second Life

GeeksOn produces wonderful, pithy podcasts and their panel discussions are witty and intelligent. They even speak in alien, sometimes. (Oh geek <3) These guys ask some excellent questions about the genre and the discussion is wildly entertaining. Click to Listen

ARG Netcast, Episode 4

November 12, 2006 / Jonathan Waite

Episode 4 of the ARG Netcast contains more of the same tantalizing discussion that you’ve grown accustomed to over the past few weeks. Regular panel members Sean C. Stacey of unfiction, Brooke Thompson of Giant Mice and ARGNet’s Jonathan Waite are joined by special guest Steve Peters of 42 Entertainment. Subscribe to the ARG Netcast feed through FeedBurner or via iTunes.

Topics of Discussion

With our special guest joining us, we grill Steve Peters about his move to professional puppetmastery, and get his thoughts on the directions that we might see ARG move towards in the near future.
Elan Lee, another 42 Entertainment alum, gave a speech at the Montreal International Gaming Summit this past week (our own Carie Ward broke the story here), and our panel looks at some of the things he said.