The ARG phenomenon, The Art Of The Heist, continues to immerse players in its storyline with another event planned for the night of April 29th in New York City. The following day, another game tie-in will occur in Indio, California at the world famous Coachella Valley Music Festival. This real world interaction is quite impressive, as it’s been a few years since an ARG has successfully held events on opposite sides of the continent within such a short timespan of each other.
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