Flynn Lives (Again): Countdown to Tron Legacy Viral
Last summer, a number of movie bloggers received a flash drive along with two tokens for Flynn’s Arcade. By decoding and compiling code hidden within five different .gif files, players were lead to www.flynnlives.com, while text printed on the coins lead to www.homeoftron.com. These websites lead Comic-Con attendees on a merry blacklight-lit chase throughout San Diego to discover Flynn’s Arcade and a life-sized replica of the reimagined lightcycle for the upcoming Tron: Legacy film, scheduled for a December 2010 theatrical release.
According to Creativity Online, this viral campaign was created by 42 Entertainment. 42 Entertainment previously received numerous accolades for its alternate reality gaming campaign Why So Serious, which created a series of discrete live events and challenges to immerse players within the seedier side of Gotham City that had players finding cellphones in cakes, campaigning for Harvey Dent, and locating customized bowling balls.
It seems as though 42 Entertainment is trying for a repeat performance, as ComingSoon.net has reported that Puerto Rican tipster Angel Bidot has received a package from Flynn Lives containing an origami a plastic Bit and the message “/zerohour.” RobMagus also reported receiving the package earlier today. At FlynnLives.com/ZeroHour, a binary countdown is counting down the seconds until February 24 at approximately 11AM EST (8AM PST, 4PM GMT).
Image courtesy of RobMagus
Speaking of countdowns, remember you only have until 11:59pm EST tomorrow (Tuesday, February 16) to enter to win an iPod Touch, courtesy of Running Press Books.