We wrote earlier about a website called Sable & Shuck, which seems to be part of some sort of viral, immersive, ARG-ish promotion for Stella Artois. A series of sites revealed a story straight out of an old Twilight Zone episode, involving deals with the devil and an obsessed hero named Jon Harker trying to get to the bottom of it all.
Recently, the discovery of an additional website called Help Me Find Jon (www.helpmefindjon.com) has upped the ante, both literally and figuratively. It seems Harker has disappeared in the midst of his investigation of the strange goings on involving a mysterious man in black, and his sister Brigid is asking for help in finding him. Notably, she’s offering a reward of £10,946 for his whereabouts. You can register and submit your answer, so it looks like if you solve the mystery, you win the reward. Is it real? Well, as Brigid says, “You have nothing to lose, and everything to gain.”