neurocam2.jpgIf you’ve been driving around Melbourne Australia lately, you may have noticed billboards telling you to “get out of your mind,” and pointing to Apparently, those who sign up on the website have been given missions of varying degrees of complexity to complete, such as delivering a locked briefcase to a complete stranger. Failure to complete their mission will ostensibly result in serious consequences. Nobody seems to know who’s behind it, or what it’s promoting, if anything. Metafilter denizens are already comparing it with Fight Club, The Game, Mayday Mystery and The Beast.

A little poking around the Neurocam website reveals very little, but that in and of itself seems a little ARGish to us. Checking the site registration reveals that is the only site hosted on its server, and is registered to what appears to be a bogus address in Beverly Hills. In addition, an unprotected directory on the site reveals some rather interesting images. [EDIT: Seems someone’s been watching us. The images in question were removed soon after this article was published. You can now find them here.]

So, is it an ARG? Marketing tool? Cult recruitment technique? Drug running front? Hoax? We’ll keep an eye on this, but for now will file it under Undetermined.

Discussion at Unfiction