Back in February, glimmers of an upcoming interactive media experience were hinted at by Javier Grillo-Marxauch, a writer for the worldwide hit television show Lost, who said, "I assure you, there will be a lot of official Lost-sanctioned internet action coming up." Ears perked up from all around the ARG community, where speculation about some of the official and unofficial sites springing up around the internet ran rampant.
Then in early April, the Official Lost Podcast echoed the earlier statement, with writers David Lindelof and Carlton Cuse stating, "We're involved in a project which is going to involve the internet that's going to start in May."
Today, ABC has officially announced that The Lost Experience will take place this summer. According to the AP article, "What is known about the challenge is that it includes the introduction of new characters and the mysterious Hanso Foundation. The first clue requires finding a toll-free number that will be released during the show or commercial breaks." There will be different clues depending on the viewers' geographical locations, including the UK, the USA, and Australia.
The Lost Experience is scheduled to kick off in early May during an episode of Lost. Stay alert!