ABC Family Announces Upcoming ARG

Hot in pursuit of the internet audience, ABC‘s sister network,
ABC Family, has announced their plans for an alternate reality game
based on their upcoming television show, Fallen. Announced today in a
press release found on SciFi Wire,
the game is set to launch following the 2-hour premire on July 23rd.
Spearheading the project is Matt Wolf, designer of games for other media features,
including The Bourne Identity.

The show is based on the young-adult series of books of the same name by Thomas Sniegoski.
The main character of the book series discovers on his 18th birthday that he belongs to a race
of fallen angels on Earth (The Fallen), and of the prophesy that he is the one who might bridge
the gap between The Fallen and Heaven. Beyond the story of the race and his adjustment to his discovery,
he and his family are pursued by a race of killer angels, out to destroy him. The Fallen ARG,
on the heels of the successful Lost Experience for ABC, is expected to be integrated into the telecast,
with clues to the game hidden within, allowing viewers the chance to engage with the show’s story.

Since the rumor of Ocular Effect‘s
link to Disney and ABC, it was hypothesized that it might be an ARG for The Fallen. With this new information,
the possibility remains, though the links might now be more fragile – for instance, the countdown clock on Ocular Effect
runs out on July 17th, almost a week before the expected July 23rd launch of the game tied to Fallen. Will that week be
a moment for the ARG audience to dabble in the Fallen universe, or is Ocular Effect something different entirely?