An interesting viral campaign for the upcoming Grudge 2 has popped up on ARGN’s radar. While not really an ARG, the campaign does try to blur the lines between reality and fiction and is a fun little time waster.
A student filmmaker, Jason C, is filming his thesis documentary on the making of the Grudge 2 in Tokyo, Japan. The movie’s writer, Stephen Susco, tells him that the movie was based on real events and several pieces of the real Grudge house were used to build the set. Soon after, several of the actors, including Amber Tamblyn and Sarah Michelle Gellar, start experiencing strange phenomena similar to events in the Grudge movies. Jason C suddenly disappears and his roommate back home is left to scour through the documentary videos looking for clues to solve the mystery.
While the most recent post is from June, more updates may appear with the release of the movie set for October 13th.