Month: January 2011

Your Princess is in Another Game: The 2011 MIT Mystery Hunt

January 25, 2011 / Alex Calhoun

Editor’s Note: Alex Calhoun shares his experience participating in the 2011Â MIT Mystery Hunt in this guest post. Calhoun’s team, Codex Alimentarius, was the first to finish this year’s Hunt, earning the privilege to design the 2012 Hunt.

The time is 12:17pm on Friday, January 14^th, 2011. A string quartet is playing in Lobby 7 at the Massachusetts Institute of Technology in Cambridge, MA. Hundreds of guests are present for the wedding of Mario and Peach, now in motion. But as any video gamer might expect, just as the couple begins to recite their vows, Bowser sweeps in and kidnaps Peach: Iâ€™m sorry Mario, but your wedding is in another Chapel!

Attendees to the opening ceremonies for the 2011 MIT Mystery Hunt were greeted with this disrupted ceremony, kicking off an annual competition that pits teams ranging in size from five people to over a hundred as they attempt to solve more than a hundred puzzles in a race around the clock to find â€œThe Coin,â€ the amorphous victory trophy that signals the end of the year’s Mystery Hunt. Every competition is guided by an overarching theme. For the 2011 hunt, teams were tasked with assisting Mario rescue his bride-to-be. â€œMario is great at jumping on mutant mushrooms but lousy at solving puzzles,â€ we were told by the representative from team Metaphysical Plant, the 2010 Hunt winners.

Puzzles in Mystery Hunt are structured in rounds. As teams solve puzzles, they unlock additional puzzles and additional rounds. Each round has one or more meta puzzles, formed from the answers from each regular puzzle. Mario World had three rounds and the first was â€œWorld 1-1â€, with seven regular puzzles. The answers to those puzzles were all types of mushrooms or other fungus (Oyster, Orange peel, Charcoal Burner, Panther, Cannonball, Jack Oâ€™ Lantern, Fried Chicken). By looking up the genus names of each of these species and reading the first letters down vertically, the following word appears:

OYSTER:	Pleurotus ostreatus
ORANGE PEEL:	Aleuria aurantia
CHARCOAL BURNER:	Russula cyanoxantha
PANTHER:	Amanita pantherina
CANNONBALL:	Sphaerobolus stellatus
JACK O’ LANTERN:	Omphalotus illudens
FRIED CHICKEN:	Lyophyllum decastes

“PARASOLâ€ is another species of mushroom, and the first meta-puzzle solution. My team, Codex Alimentarius, eagerly attacked the twenty or so puzzles in â€œMario World,â€ unlocking the World One castle in a few hours. In doing so, we learned the Hunt ranged far beyond the domain of the Mushroom Kingdom.

A Look Back at Lewis Hamilton’s Secret Life

January 22, 2011 / Jane Doh

As reported previously at ARGNet, sexy Formula 1 racer Lewis Hamilton had been leading a double life: when he’s not out leaving his competitors in the dust, he’s recovering stolen art and returning them to their rightful owners. According to Hamilton, he just can’t “resist a challenge,” and after his first recovery heist, he was hooked. Soon he assembled a crack support squad, including logistics expert Anna Chao, professional lookalike Lenny Rose, and his trainer Joe . . . and about 637,000 enthusiastic players from all over the world.

Lewis Hamilton: Secret Life was the epic international game created byÂ nDreams for Reebok. Building on nDreams’ experience creating the Xi, the highly regarded alternate reality game for the PlayStation Home, Secret Lewis ran from March to November 2010, included numerous online assets, and entertained players from London to Abu Dhabi. Based on the reactions of players, some of whom flung themselves full-speed into the game world, Secret Lewis was one of the most engaging, interactive, and exciting games of 2010.

But what accounted for this success? Looking over the whole campaign, this article will try to figure out what made the game tick and explore how Secret Lewis can serve as a model for future alternate reality games.

Ford Shifts into Overdrive with “Focus Rally: America” Campaign

January 21, 2011 / Michael Andersen

Reality show audiences can often support their favorite contestants by calling in votes. Focus Rally: America is taking audience participation to another level by bringing fans directly into the action by solving puzzles and completing challenges to help their favorite teams and accumulate points for a series of prize drawings. The Ford Motor Company partnered with the creators of The Amazing Race to produce the show, with episodes scheduled to begin February 5th.

The show itself follows six teams of two people as they drive across the country in the new 2012 Ford Focus competing in tasks. Fans can follow their progress in real-time online on a GPS-enabled map, and long- and short-form webisodes will stream on Hulu five times a week for American audiences, with highlights available worldwide on YouTube. Contestants will be asked to draw upon their fans for support throughout the challenges: twenty-three fans will even win a trip for two to participate in the Road Rally Challenges. Six of these live challenge participants will win a 2012 Ford Focus.

Interested in getting started? Head on over to FocusRally.com and register to play. You can start collecting points by inviting friends to join, answering daily trivia questions, and participating in the Road Trip Challenge, a series of fifty online puzzles. Accumulate enough points, and you’ll level up and unlock newÂ privilegesÂ and features on the site. Rack up more points than any other player? You’ll win a Ford Focus. An additional Ford Focus will be awarded to a registrant, selected at random. The Road Trip Challenge puzzles are relatively straightforward, requiring you to identify landmarks and cities based on clues like an image or driving directions, but subsequent tasks and challenges are bound to get more complex once the race starts.

For more information, follow the Focus Rally: America Facebook andÂ Twitter accounts.

Correction, 01/27/2011: this article incorrectly stated that Ford would be giving away ten Ford Focuses, with eight going to random followers of the winning team. The contest is for eight Ford Focuses, with cars awarded to six of the twenty-three live event participants. The article was amended to reflect this information.

A Commentary on Jane McGonigal’s New Book, “Reality is Broken”

January 17, 2011 / Michael Andersen

In 2008, Jane McGonigal delivered a rant at the Game Developer’s Conference entitled “Reality is Broken” that galvanizedÂ developers into tackling real-life problems. McGonigal has since refined her thesis through presentations delivered at venues ranging from South by Southwest to TED. She has also put her theories to practical use with alternate reality games and interactive experiences including The Lost Ring, Top Secret Dance Off, Cryptozoo, and Evoke. Jane has taught audiences how to do the Soulja Boy dance, snuck on stage for a Flynn Lives event, and used game mechanics to help recover from a concussion.

McGonigal’s new book, Reality is Broken: Why Games Make us Better and How they Can Change the World, hits bookstores on January 20th, and expands upon the central point of her presentations: reality is broken, because games do a better job of making us happy. Rather than attacking games as an escapist outlet for avoiding real-world troubles, why don’t we subvert those game mechanics to make the world a better place? The book draws upon a healthy mix of psychological research isolating specific tactics for induce happiness (“happiness hacks”) alongside practical examples of those tactics utilized in both traditional and “serious” game design. The net result? A list of fourteen “fixes” that can help readers improve their lives through play. The book did a superb job of outlining concrete examples of why we like games in the first place, and how we can transform that interest into something that will make our lives and the lives of others better. While reading through the book, I often found myself cheering along with the “epic wins” documented in the book, ready to proudly declare, “We can do this! We can make the world better, if only a little bit!” Reading this book about happiness feels good: don’t be surprised if you catch yourself grinning from ear to ear a few times each chapter.

The book is structured in three sections: the first delves into what makes us happy, the second embraces the notion of entering alternate realities, and the third addresses the challenges and potential embodied in massive collaborative projects. Each section could easily be a book in its own right, with the first section providing a game developer’s how-to guide that should be on every development team’s required reading list, explaining key concepts like flow and failure in easilyÂ digestibleÂ language. Another section addresses how massively collaborative projects like Wikipedia and Folding@Home use gaming elements to achieve “epic wins.”

Sundance Film Festival is Ground Zero for Lance Weiler’s “Pandemic 1.0”

January 14, 2011 / Michael Andersen

There is an empty lot in Scranton, Pennsylvania on Madison Avenue, located at 41.410806Â° North, 75.654259Â° West. Despite its wholly unremarkable appearance, the site may be ground zero for a pandemic that will consume the planet. To find out the truth, exercise this opportunity to make the trek to Park City, Utah, where Lance Weiler’s short film Pandemic 41.410806, -75.654259 will grace the silver screen for the first time on January 24th at the Sundance Film Festival. However, keep in mind that the nine-minute short film is only a small part of Pandemic 1.0, a “storyworld experience” playing out at the film festival from January 20th to 30th. Sundance has already released the Pandemic 41.410806, -75.654259 short film in its entirety online, which serves as an extended teaser trailer for the full fright-filled experience. After watching the video embedded below, read on to learn more about the context for this universe that is equal parts compelling and terrifying.

A Glimpse Behind The Curtain with Cisco’s Game “The Hunt”

January 12, 2011 / Celina Beach

In mid-August, I had the opportunity to work with No Mimes Media, one of the major players in the ARG/Transmedia-creation world, co-founded by ARGNet founder Steve Peters. My role: to “scrub” the websites and puzzles for an alternate reality game (commonly known as an ARG) – what I call “QA” in my day job, consisting of assorted tasks like verifying website content against design documents, and playtesting puzzles to make sure they can be solved as designed. However, it also afforded me the opportunity to see how ARGs are designed and run – a glimpse behind the curtain, and into the inner workings of a development team (often referred to in the alternate reality gaming space as “Puppetmasters”).

Background

The Hunt is the second game by Juxt Interactive and No Mimes Media created for the Cisco Global Sales Experience (GSX), Cisco’s annual sales meeting. For the second year in a row, Cisco has conducted this meeting virtually, using their own products such as Telepresence and WebEx to virtually gather their sales force together for training and information sharing. Including an alternate reality game enhanced the experience while providing education and experience using Cisco’s products by putting the sales force in the center of the action, using Cisco tools to help solve the mystery. An important game mechanic involved players discovering “Key Asset Codes” which are entered into the game’s Hub for points, where the player with the most points at the end of the game is declared the winner.

This year’s experience centered around Isabel Travada, a Cisco System Engineer on a leave of absence to do volunteer work with the Red Cross. Upon returning home one day, she discovered that her apartment has been ransacked, and her father’s journal stolen. Isabel’s father, Ferdinand, traveled the world as a cartographer before his death, and kept a journal of his adventures which he shared with Isabel when she was a child. She was recently featured holding the book on the cover of a magazine that covered her father’s work on an important communications project in Africa, and someone who saw the article broke into her house to take it. Curious about why anyone would want such a private journal, she went through his papers and realized there was more to his writings and drawings than she had noticed as a child. Being very familiar with the book, she is able to recreate some of it from memory, but some portions like the pictures from the places Ferdinand visited are beyond her ability to recall. However, as she pieces her memories together, she realizes the journal is filled with puzzles and clues, and calls upon her friends in the worldwide Cisco sales force to help her solve the puzzles, follow the clues, and send pictures to replace the ones lost. As the players solved the puzzles and figured out the clues, Isabel found herself traveling the world with her father’s former colleague Keith, retracing her father’s steps and coming closer and closer to solving the mystery of the journal, and the man who stole it – and why.
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