42 Entertainment has won yet another distinguished honor, and this time, it’s a grand prize. On Thursday, June 19, the company won the Grand Prix Cyber Lions award at the Cannes Lions 2008 festival in the Viral Advertising/Viral Marketing category for their alternate reality game. The Cannes Lions awards are widely considered the most prestigious of all advertising awards, so this is definitely a feather in the cap for the company responsible for this enthralling collaboration with Trent Reznor of Nine Inch Nails fame. Congratulations to the crew, which includes Steve Peters, the previous owner of this very web site.
In picture: Susan Bonds, Producer/CEO, and Alex Lieu, Creative Director/CCO, 42 Entertainment
Imagine my surprise today, after a nice (albeit short) family vacation, to get back into the swing of things in the alternate reality gaming universe, only to find out that… we’ve been hacked? Well, that is what happened, according to a Digg entry we were, um conveniently linked to via a game tip. And what goes on Digg must be truth, of course.