World Gold Council Takes Lost Ring Hunt to Twitter

December 25, 2011 · Filed Under Game Launch, Previews · Comment 

On Miranda’s recent vacation to New York City, she lost her gold wedding band in Times Square. And she’s so desperate to recover the band, she’s offering a $5,000 reward for information leading to its safe return. Miranda is encouraging good samaritans across the country to turn to Twitter to help her in her search.

Miranda’s lost ring is part of the Lost Ring Hunt, an interactive contest sponsored by the World Gold Council. Starting tomorrow, a billboard in Times Square will display Miranda’s desperate plea, kicking off an adventure that will have both New Yorkers and online participants interacting with the characters to uncover clues leading to the ring’s location. And while the missing ring might not be real, the reward most certainly is: the first person to submit the proper response to the email address disclosed though the story will win a $5,000 cash prize and a trip for 2 days and 1 night in New York City to participate in a promotional shoot for the campaign.

Interested in following along? Keep an eye on the game’s Twitter account, LostGoldRing, as well as the Gold Ring Hunt tab on the World Gold Council’s Facebook page, which houses the official rules for the contest. And if you’re in the area on Boxing Day, feel free to take to the streets and see what information you can drum up on Miranda’s lost ring.

We Lost Our Gold: Pirate Booty Still at Large

September 22, 2010 · Filed Under Opinion, Reviews, Update · 7 Comments 


As reported previously on ARGNet, a befuddled pirate-and-ninja crew lost a treasure chest filled with 10,000 gold-colored US dollar coins somewhere in the five boroughs of New York City. This past Sunday, incidentally International Talk Like A Pirate Day, the final episode of the eight-part We Lost Our Gold web series aired, bringing the plot to a close. However, the pirate booty is still at large.

In July, several trailers, media appearances, and hilarious press releases built up interest for the series until it began in earnest on August 1st. Over the course of the episodes, the crew retraced their steps through New York City to try and remember where they misplaced the treasure chest. Starting off easily enough with Episode 1, the clues clearly led treasure-seekers away from Central Park.

However, as We Lost Our Gold progressed, the clues became more numerous and more difficult and also rife with red herrings—usually tributes to filmmakers. The episodes parodied different genres and popular shows, such as The Larry King Show, where it was revealed that the pirates had stolen the money from Glove & Boots, a web series-making puppet duo consisting of Fafa the Groundhog and his friend Mario.

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Dastardly We Lost Our Gold Pirates Start Revealing Location of Misplaced Booty

August 1, 2010 · Filed Under News, Opinion, Update · 6 Comments 


The We Lost Our Gold treasure hunt has begun in earnest with the first episode of the weekly web series released today. As ARGNet reported last month, these absent-minded pirates buried their treasure of ten thousand gold-colored US dollar coins somewhere in New York City but can’t remember where they hid it. This eight-part web series will contain clues to the location of the pirate’s chest, and whoever finds it, keeps it.

Episode One introduces some vital information about the possible location of the chest, as the crew tries to retrace their steps through New York, beginning with the Balto Statue in Central Park, then on to locations like “Cape Shakespeare” and “Columbus Rock.” Meanwhile, the pirate-and-ninja crew struggles to find a way to prevent spies from learning too much by using codes, including “Morris” code and Japanese numbers. A series of interrupted flashbacks provide key background information about the crew and its unlikely journey through the Big Apple. The episodes to come will continue to piece together the crew’s journey through New York City, presumably ending with the final location of the pirate booty.

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We Lost Our Gold: 3 Pirates, 1 Ninja, 10,000 Dollars

July 5, 2010 · Filed Under Features, Game Launch, Interviews, Previews · Comment 

A poor, adorable pirate-and-ninja crew have misplaced their pirate booty somewhere in the five boroughs of New York City, and if you can find it, you might walk away with a chest filled with 10,000 gold-colored dollar coins. We Lost Our Gold is an eight-part web series that will contain clues to the location of the loot. To prevent complete chaos in the city, the organizers have asked that people not dig randomly, and instead watch the videos for clues because the spot will be marked. The We Lost Our Gold website itself will be the “treasure map” as the hunt begins in earnest on August 1.

Who has 10,000 dollars to drop somewhere in New York? The creators of We Lost Our Gold are keeping this kind of out-of-game information very close to the chest, and very little can be found about them despite mainstream coverage of the project on the Huffington Post. The pirates themselves have issued what might very well be the best press release ever written.

We Lost Our Gold will be a true, modern-day treasure hunt: according to the creators, “We’ve always wanted to experience the excitement of searching for pirate treasure, so we decided to give that feeling to everyone else.” That the pirates (and ninja) have made an appearance on a Times Square billboard suggests some serious resources, and at least one social media blogger has suggested that We Lost Our Gold might be a promotion for New York City tourism.

Although We Lost Our Gold doesn’t start until next month, two trailers have been released, with another trailer scheduled for July 18. The three pirates and ninja can be reached over email, and two of them, the Captain and first mate Mulligan, have active Twitter accounts. The Captain is sharing his piratical wisdom in a series of useful “pirate tips,” and Mulligan has learned to navigate the city by subway. We Lost Our Gold also has a Facebook fan page for updates, and there’s some speculating over at the Unfiction forums.

While waiting for the madness to begin, I decided to email the Captain a few innocent questions. The Captain wasn’t too thrilled about it, but still I got quite the response, edited below as an interview for ease of reading.
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PCAG: New York

March 3, 2006 · Filed Under Events, News, Update · Comment 

pcag.jpgThe Perplex City Academy Games were not just a phenomenon in London. A few weeks ago, there was an equally entertaining event on the other side of the Pacific in New York City. Lucky for us, we have a first-hand account of what transpired at the event from UnFiction community member (and active PXC player) Scott Myers. Here’s what he had to say:

We played 3 Gambits of a perplexian scissor-paper-rock game called Roundabout. This was quite silly, but set everyone in a jolly mood, and got people up out of their chairs and talking and laughing and having fun.

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Art Of The Heist: Bi-Coastal

April 28, 2005 · Filed Under Events, News · Comment 

Indio, CA / New York, NYThe ARG phenomenon, The Art Of The Heist, continues to immerse players in its storyline with another event planned for the night of April 29th in New York City. The following day, another game tie-in will occur in Indio, California at the world famous Coachella Valley Music Festival. This real world interaction is quite impressive, as it’s been a few years since an ARG has successfully held events on opposite sides of the continent within such a short timespan of each other.

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