Book Release: “This Is Not A Game: A Guide to Alternate Reality Gaming”

tinag.jpgA new book is scheduled to hit the shelves that will really have a big impact on Alternate Reality Gaming. This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski will be available in e-book and print-on-demand format in mid-January 2005 and in a traditional print version in February 2005. An MP3 book “on tape” will also be available. For a limited time, the first 2 chapters of this book are available to download for free!

Dave is the creator of several successful and critically acclaimed Alternate Reality Games including Chasing The Wish and Urban Hunt. From the book’s website:

Some of the founders and leading lights of the newest and hottest trend in entertainment announced today that they have joined forces to produce the first ever how-to book on the subject. Titled This is Not a Game, the new book promises to be a how-to resource for the casual game developer and media strategists alike who wish to explore the genre of Alternate Reality Gaming also called immersive gaming….

…While Alternate Reality Gaming has been around for several years, the recent phenomenal success of the online game “I Love Bees“, produced by Microsoft and Bungie to promote the release of the much anticipated video game Halo 2, has brought thousands of new participants into the genre and launched Immersive Gaming into the mainstream consciousness once and for all. ARG/immersive gaming has been featured in media venues such as CNN, Trendcentral, BBC, New York Times and countless other sources as of late.

This is Not a Game provides a concise and easy-to-understand explanation of the alternate reality game and why so many major marketing and entertainment companies are now turning to immersive gaming and marketing efforts to promote their biggest product releases. Tracing the roots of the genre back to the earliest days of online interactive fiction up through the most recent alternate reality games, This is Not a Game allows anyone, regardless of their level of knowledge and experience with the Internet or online gaming, to jump right in and become fully immersed in this exciting and engaging new form of entertainment.

The new book will also contain contributions from author and media theorist Joseph Matheny, ARGN founder Steve Peters, professional stage illusionist Ben Mack with website and cover design by cutting edge gaming artist Denny Unger of Worldworks Games.

Keep an eye on for future announcements and details as they become available.


  1. I need that book and “Through the Rabbit Hole”. Is there any pdf format? =)

  2. Read the book yesterday, went hunting for arg sites today. I’d heard of args in the periphery of my net culture, but the book made it very enticing. 🙂

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