hackerth.jpgDespite the absence of a ‘big’ game currently in play, the past few weeks have revealed a sudden increase in the interest the press is showing to Alternate Reality Gaming. Combine this with the announcements of upcoming ARGs and the I Love Bees team’s soon-to-be-bestowed 2005 Innovation Award, and you’ve got some major momentum toward the general public discovering this cutting edge, innovative form of entertainment.

Those in the marketing field have been catching on to the potential of Alternate Reality Gaming for some time, as evidenced by a recent blurb in TrendCentral, a leading newsletter about marketing trends. Now, thanks to recent successes such as I Love Bees and Regenesis, the mainstream press seems to be paying attention as well.

In the past week, Alternate Reality Games have caught the interest of CNET News, The Age, and Straight.com. Earlier articles have also appeared in The New York Times, Wired and The Times Online to name just a few. Watch for upcoming articles in other major news providers as well.

So, with all of the sudden attention, what’s next for Alternate Reality Gaming? While we can’t say much about what we’ve heard or how much we know for sure, we can say this much: Buckle your seatbelts and prepare to kiss your free time goodbye!

NOTE: If you’re an ARG veteran, be sure to look for a little Easter Egg in the above CNET News article. 😉